Update on speakers in class:
Today we heard from an editor from The New York Times who is developing a project called The Local. The project, aimed at expanding the demographic for the coverage of local news touts the slogan "Your town. Your neighborhood. Your block. Covered by you and for you."
The residents of the targeted areas for the project are able to send in video clips, photos, news stories, or anything else the Times asks of them, in addition begging for suggestions from the general public. In competition with other similar projects such as Patch.com, the Times is really trying to step up their game with appealing to neighborhoods aching to make the world seem a bit smaller. In my opinion, they're succeeding -- coverage of events such as the collapse of a building are now enhanced with photos and videos from those directly involved. Otherwise forgettable events like town meetings are covered now in such depth, one truly realizes how much can be accomplished and how relevant they are to one's day-to-day life in the city.
It makes news seem more personal; instead of listening to it at 11 PM, you as a resident are out covering it, making it, and spreading the word.
In a world in which national news is the hot thing, this reminds us the world outside your front door is worth noticing, too.
Link to The Local at nytimes.com:
http://www.nytimes.com/marketing/thelocal/
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